Rebranding Service
EBS Consultancy Group offers rebranding which involves changing how a business is perceived. It can range from a subtle refresh to a complete overhaul. Here's a breakdown of how to approach rebranding for businesses:
We help you in defining the "Why": The Reasons for Rebranding
Identify the Need: Understand the core reasons for rebranding. Is it due to:
- Outdated Brand: The current brand no longer reflects the business.
- Changing Target Audience: Needing to appeal to a new demographic.
- Market Shift: Adapting to new industry trends or competitive landscapes.
- Negative Perception: Addressing a damaged brand reputation.
- Business Evolution: Reflecting a new mission, vision, or offerings.

We help in Research and Analysis:
- Brand Audit: Conduct a thorough audit of the existing brand (as discussed previously).
- Target Audience Research: Understand the perceptions and preferences of the current and desired target audience.
- Competitive Analysis: Analyze the branding of competitors to identify opportunities for differentiation.
We help in defining the New Brand Strategy:
- Repositioning: Determine the new position the brand will occupy in the market.
- Brand Mission & Vision: Re-evaluate or define the core purpose and future aspirations.
- Brand Values: Identify the guiding principles that will underpin the brand.
- Brand Personality: Define the desired tone and character of the brand.
- Key Messaging: Develop the core messages that will communicate the new brand.
We help in Developing the New Brand Identity:
- Logo Design: Create a new or revised logo that reflects the updated brand strategy.
- Visual Identity: Develop a new color palette, typography, imagery style, and other visual elements.
- Brand Voice: Define the tone and style of all written and verbal communication.
We help in Implementing the Rebranding
- Internal Communication: Communicate the rebranding strategy and new identity to all employees. Ensure buy-in and understanding.
- External Rollout: Update all brand touchpoints, including:
- Website and online presence
- Marketing materials (brochures, presentations, etc.)
- Social media profiles
- Physical locations (signage, decor)
- Packaging
- Business cards and stationery
- Public Relations & Communication: Announce the rebrand to the public and explain the rationale behind it.
We help in Monitoring and Evaluating
- Track the impact of the rebranding efforts.
- Monitor brand perception, customer feedback, and key business metrics.
- Be prepared to make adjustments as needed.