Business Communications Services

Rebranding Service

EBS Consultancy Group offers rebranding which involves changing how a business is perceived. It can range from a subtle refresh to a complete overhaul. Here's a breakdown of how to approach rebranding for businesses:

We help you in defining the "Why": The Reasons for Rebranding

Identify the Need: Understand the core reasons for rebranding. Is it due to:

  • Outdated Brand: The current brand no longer reflects the business.
  • Changing Target Audience: Needing to appeal to a new demographic.
  • Market Shift: Adapting to new industry trends or competitive landscapes.
  • Negative Perception: Addressing a damaged brand reputation.
  • Business Evolution: Reflecting a new mission, vision, or offerings.
Business Consulting
We help in Research and Analysis:
  • Brand Audit: Conduct a thorough audit of the existing brand (as discussed previously).
  • Target Audience Research: Understand the perceptions and preferences of the current and desired target audience.
  • Competitive Analysis: Analyze the branding of competitors to identify opportunities for differentiation.
We help in defining the New Brand Strategy:
  • Repositioning: Determine the new position the brand will occupy in the market.
  • Brand Mission & Vision: Re-evaluate or define the core purpose and future aspirations.
  • Brand Values: Identify the guiding principles that will underpin the brand.
  • Brand Personality: Define the desired tone and character of the brand.
  • Key Messaging: Develop the core messages that will communicate the new brand.
We help in Developing the New Brand Identity:
  • Logo Design: Create a new or revised logo that reflects the updated brand strategy.
  • Visual Identity: Develop a new color palette, typography, imagery style, and other visual elements.
  • Brand Voice: Define the tone and style of all written and verbal communication.
We help in Implementing the Rebranding
  • Internal Communication: Communicate the rebranding strategy and new identity to all employees. Ensure buy-in and understanding.
  • External Rollout: Update all brand touchpoints, including:
    • Website and online presence
    • Marketing materials (brochures, presentations, etc.)
    • Social media profiles
    • Physical locations (signage, decor)
    • Packaging
    • Business cards and stationery
  • Public Relations & Communication: Announce the rebrand to the public and explain the rationale behind it.
We help in Monitoring and Evaluating
  • Track the impact of the rebranding efforts.
  • Monitor brand perception, customer feedback, and key business metrics.
  • Be prepared to make adjustments as needed.

Let's Talk

About Your Next Project

Sign In