This surge is largely attributed to the Indian Premier League (IPL), a commercial success that continues to thrive. The sports media market is also expected to see massive expansion, growing from $1 billion in 2020 to $13.4 billion by 2027.

Additionally, sectors such as sports apparel, equipment, and digital media are seeing impressive growth, with the sports goods market projected to rise from $4.5 billion in 2020 to $6.6 billion by 2027. This demonstrates the robust and expanding ecosystem of sports in India across various segments.

The growth can be attributed to several factors:

• Increasing Popularity of Sports: Cricket, football, and other sports are gaining popularity, resulting in a larger fan base and greater viewership.
• Government Initiatives: Programs like Khelo India have been launched by the government to promote sports at the grassroots level.
• Private Investment: There is a growing influx of private investment into sports franchises, leagues, and infrastructure.
• Expansion of Media and Entertainment: The growth of the media and entertainment sectors has led to enhanced coverage of sports events, further boosting the industry.

Overall, the future of India’s sports industry looks promising, with continued growth expected in the years to come.