Key Segments and Growth Rates:

---

• Digital Media: This is the industry’s second-largest segment, growing at 15% in 2022 and reaching INR 654 billion.
• Online Gaming: Growing by 22% in 2023, this segment reached INR 220 billion and is forecasted to hit INR 388 billion by 2026.
• Filmed Entertainment: This segment grew by 14% in 2023, totaling INR 197 billion, with theatrical releases of over 1,790 films generating INR 120 billion.
• Animation & VFX: This sector expanded by 6% in 2023 to INR 114 billion and is anticipated to grow to INR 185 billion by 2026.

Overall Industry Growth

The Indian Media & Entertainment industry is expected to reach INR 3.08 trillion by 2026, driven by OTT, gaming, animation, and VFX, with a CAGR of 10-12%.

Key Trends:

• Regional Content: Regional OTT content outpaced Hindi content for the first time in 2023.
• Online Sports: Indians spent over 13 billion hours on online sports, making it one of the highest-engagement categories globally.
• Television Viewership: Over half (56%) of TV viewership was in regional languages.
• Animation Demand: High demand for animation content is seen across OTT platforms and children’s channels.
• Digital Advertising: Growing by 15% in 2023 to INR 576 billion, digital advertising is expected to reach INR 842 billion by 2026.