Direct Selling
The direct selling industry in India experienced a growth of over 12% in 2022–23, achieving a gross turnover of ₹21,282 crore. This growth highlights the sector's consistent expansion and favorable regulatory environment.
India's position in the global direct selling landscape has improved significantly, moving from 15th place in 2019 to 11th in 2022. Currently, there are approximately 8.6 million active direct sellers in the country.
Regionally, the Northern region leads in turnover, contributing 30%, followed by the East at 25%,
the West at 22%, the South at 15%, and the North East at 9%. Wellness and nutraceutical products dominate the market, accounting for 73.5% of the total gross turnover, while cosmetics and personal care products make up 11.3%.
Looking ahead, the Global Direct Selling market size for direct selling is projected to grow from $223.18 billion in 2023 to $233.75 billion in 2024
Indian Direct Selling Industry
Rs 21,282 Crore
Turnover of Indian Direct Selling Industry
8.3 Percent
CAGR of the Direct Selling Business in the four years from
86 Lakh
Number of Active Direct Sellers
Indian Direct Selling Industry Growth Rate (2006-07 – Till Date)
Indian Direct Selling Turnover (2006-07 – Till Date)
Number of Distributors
Gender Distribution Indian Direct Selling Industry (2008-09 – 2022-23)
What We Can Do For You
- ➤Market Research
- ➤Recruitment Services
- ➤POSH Services
- ➤Crisis Communication
- ➤Content Solutions
- ➤Ombudsman and Code Administrator Services
- ➤Code of Conduct
- ➤A to Z Sales Training for Direct Sellers
- ➤Motivational Pep Talks for Direct Sellers
- ➤Business Profitability Proposition
- ➤Event Planning and Reward Trips
- ➤ Legal Metrology
- ➤HR Policy , Process and Development
- ➤Corporate Social Responsibility
- ➤Corporate Culture Support
- ➤Sales Training
- ➤Regulatory and Public Affairs
- ➤ India Entry Services
- ➤ Strategy Planning & Facilitation
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