• What your business offers
• How it differs from or surpasses competitors
• Why customers should choose you over others

It is a strategic messaging tool that influences your communication across PR, marketing, and branding platforms.

How EBS Builds USPs into PR Campaigns

Strategic Business Discovery

We begin with a deep dive into your business through stakeholder interviews, brainstorming, and research to explore:

• Your core products or services
• The customer problems you solve
• Your strengths and competitive advantages
• Your brand values, tone, and vision

Market & Competitor Evaluation

We analyze the competitive landscape to uncover opportunities by:

• Reviewing competitors’ positioning and communication
• Identifying market trends and audience demands
• Spotting unmet customer needs and industry gaps

Identifying Unique Brand Attributes

We define what truly sets your brand apart, including:

• Innovation or exclusive offerings
• Specialized knowledge or technologies
• Exceptional service, support, or guarantees
• A focus on a niche or underserved market

Crafting a Distinctive USP Statement

We transform your differentiators into a clear, impactful USP that is:

• Specific and benefit-oriented
• Easy to understand and recall
• Aligned with your brand voice
• Optimized for use in PR content like media pitches, interviews, and press materials

Leveraging Your USP in PR Campaigns

Your USP becomes a central part of your communication strategy and is integrated into:

• Press releases and media outreach
• Company profiles and executive bios
• Spokesperson interviews and public statements
• Website content and marketing collateral
• Social media storytelling and promotional campaigns

The Impact of a Strong USP on Brand Visibility

A clearly defined USP enhances your business by:

• Strengthening brand positioning and recall
• Attracting greater media coverage and interest
• Building customer trust and loyalty
• Aligning internal teams with a unified brand message