• Welcome new subscribers
• Nurture potential leads
• Recover abandoned carts
• Onboard new customers
• Celebrate milestones or special dates

We also determine what will trigger these emails, such as:

• A new subscription to your list
• A completed purchase
• An abandoned cart
• A trial sign-up
• A specific calendar date

Select the Right Email Marketing Platform

We help you choose a platform that supports the automation features your business needs. Commonly used platforms include:

• Mailchimp
• Klaviyo (ideal for e-commerce)
• ConvertKit
• ActiveCampaign
• HubSpot Marketing Hub
• GetResponse

Plan Your Automated Email Sequences

We outline the journey each user will take through your email flow—mapping out the sequence and strategy for maximum impact.

Craft Engaging Email Content

We create high-converting emails that reflect your brand identity by:

• Writing compelling, valuable copy
• Incorporating your branding elements
• Ensuring mobile-friendly formatting

Build the Automation Workflow

Using your chosen platform, we set up the automation by:

• Defining the triggers and delays
• Assigning the correct emails to each step
• Configuring timing (e.g., immediate sends or delays of several days)

Personalize the Experience

To enhance engagement, we:

• Use personalization tokens (e.g., first names)
• Segment your audience to deliver tailored content

Test Thoroughly

We rigorously test each automated sequence to confirm:

• Triggers activate correctly
• Emails are delivered as intended
• All links, visuals, and formatting are functioning properly

Monitor and Optimize

Finally, we continuously monitor performance metrics such as:

• Open rates
• Click-through rates
• Conversion rates

Based on the data, we refine and optimize your campaigns to boost results over time.