Interactive Content
At EBS Consultancy Group, we specialize in creating interactive social media content tailored for businesses. Our content helps increase engagement, collect valuable feedback, and make your brand more memorable.
Our Step-by-Step Process
Defining Your Goals
- What do you aim to achieve with interactive content? (e.g., boost engagement, generate leads, gather opinions, drive traffic, educate your audience, or simply entertain).
- Your objectives will guide the type of interactive content we develop.
Understanding Your Audience
- What are their interests? Which types of interactions do they prefer? On which platforms are they most active?
- We customize your interactive content to match their preferences.
Selecting the Right Interactive Formats (Platform-Specific)
- Instagram & Facebook Stories:
- Polls: Quick and simple for gathering opinions.
- Question Stickers: Encourage open-ended feedback and Q&A sessions.
- Quizzes: Fun, engaging tests related to your brand or industry.
- Sliders: Measure opinions on a scale (e.g., “How much do you love this?”).
- Countdown Stickers: Create anticipation for upcoming events or launches.
- X (Twitter):
- Polls: Easy way to collect quick insights.
- LinkedIn:
- Polls: Ideal for professional discussions and industry feedback.
- Across All Platforms (often via links):
- Contests & Giveaways: Involve actions like liking, sharing, tagging, or photo submissions.
- Interactive Quizzes/Assessments (externally linked): More comprehensive experiences hosted on your site or a dedicated platform.
- Planning Your Content
- Concept Development: We brainstorm ideas that align with your goals and audience’s interests—for example, a food brand might run a poll about favorite toppings, while a tech company could host a trivia quiz.
- Visuals: We ensure your interactive content is visually striking using high-quality images or videos relevant to the topic.
- Copywriting: We craft clear, concise, and engaging questions or prompts to encourage participation.
- Creating Interactive Elements :
- Native Features: We utilize built-in interactive tools like stickers and polls on platforms such as Instagram and Facebook to maximize user engagement.
- Testing and Previewing :
- Before going live, we preview your content to ensure it functions properly and looks great on various devices
- Promoting Your Interactive Content :
- We help you announce and tease your interactive content in posts or Stories to attract your audience’s attention.
- Monitoring and Analyzing Results :
- We track engagement metrics (e.g., poll responses, quiz completions, questions submitted).
- These insights reveal what resonates with your audience and help shape future interactive content strategies.
