Competitor Analysis Services

At EBS Consultancy Group, we offer Audience Research Services that help organizations gain a deep understanding of their target audiences — uncovering their preferences, motivations, and behavioral patterns. Our insights empower brands, institutions, and policymakers to design strategies that effectively engage, influence, and retain their audiences.

We develop reliable, data-driven reports focused on specific target segments within an industry. These insights serve as a foundation for crafting impactful campaigns that resonate with key consumer groups. The core objective of our Audience Research Reports is to enable clients to achieve their strategic goals and communication objectives with precision and clarity.

Using a combination of quantitative and qualitative research methods, we capture audience sentiment, attitudes, media habits, and communication effectiveness. Whether shaping brand perception, planning outreach initiatives, or assessing campaign performance, our research ensures decisions are informed and strategically aligned.

Our Audience Research Services Include:

Audience Profiling & Segmentation

We analyze demographic, psychographic, and behavioral data to identify audience segments and understand their unique characteristics and motivations.

Perception & Attitude Studies

We evaluate audience opinions, awareness levels, and sentiments toward brands, products, or policies to inform engagement and messaging strategies.

Media Consumption & Communication Analysis

We assess audience media usage across digital, print, and broadcast platforms to enhance message reach and effectiveness.

Campaign Effectiveness Evaluation

We measure campaign reach, recall, and impact to determine audience engagement and identify optimization opportunities.

Customer Journey Mapping

We trace audience interactions across multiple touchpoints to identify pain points, motivators, and engagement opportunities.

Stakeholder & Public Opinion Research

We conduct surveys, interviews, and focus groups with key stakeholders and the general public to support informed policy and program decisions.

Our Audience Research Services provide organizations with actionable intelligence that drives effective communication, audience engagement, and impactful outreach — ensuring messages connect with the right people, through the right channels, at the right time.