Marketing Mix Modelling

At EBS Consultancy Group, we specialize in Marketing Mix Modelling (MMM) to help organizations measure, analyze, and optimize the effectiveness of their marketing investments. Our data-driven approach enables clients to understand how various marketing channels, campaigns, and strategies influence sales, brand awareness, and overall business performance.

We develop comprehensive marketing and business plans grounded in the 4Ps of Marketing — Product, Price, Place, and Promotion. Our models are built on real-time market intelligence and data, providing clients with a strategic advantage and an informed approach to decision-making in competitive markets.

Through advanced analytics, statistical modelling, and market insights, we evaluate the impact of key variables—such as pricing, promotions, advertising, distribution, and external factors—on business outcomes. This empowers organizations to make informed budgeting decisions and maximize their Return on Marketing Investment (ROMI).

Our Marketing Mix Modelling Services Include:

Comprehensive Data Integration

We consolidate data from diverse sources—including digital and traditional media, sales, and market research—to ensure accuracy and depth in analysis.

Channel Effectiveness & ROI Analysis

We assess the performance of each marketing channel to identify high-impact drivers of sales, leads, and brand engagement.

Price & Promotion Impact Assessment

We analyze how pricing strategies and promotional efforts influence customer behavior, demand, and profitability.

Scenario Planning & Forecasting

We create data-driven simulations to forecast potential outcomes and guide strategic marketing investments.

Optimization & Budget Allocation

We offer actionable recommendations to optimize budget allocation across marketing channels for maximum efficiency and growth.

Reporting & Insight Presentation

We deliver intuitive dashboards and visual reports that transform complex data into clear, actionable insights for decision-makers.

Our Marketing Mix Modelling Services enable organizations to convert marketing data into strategic intelligence—driving smarter investments, improved performance, and measurable business growth.