Door-to-Door Sales

Door-to-Door Sales

What is Door to Door Sales

Door to Door is a direct sales method where salesperson go directly to potential customers homes or businesses to sell products or services in person. This includes knocking on door, presenting information and building a personal connection to close a deal.

In Direct Sales a salesperson introduces a product, demonstrates its features and benefits, answers customer questions and encourages them to make a purchase either immediately or at a later stage.

In a Nutshell: The History of Door-to-Door Sales

The origins of door-to-door sales date back to ancient times when traveling merchants moved from place to place selling their goods. During the 19th century, this evolved into the concept of “peddlers,” and by the early 20th century, companies like the Fuller Brush Company refined and formalized the practice. It became a popular method for marketing household items such as vacuum cleaners and encyclopedias, marking an important chapter in the evolution of Door to Door Sales .

How Door to Door Sales started in India

Eureka Forbes was the pioneer of the door-to-door sales model for home appliances in India. It launched its Door-to-Door Sales operations in 1982 as a joint venture between the Tata Group and Sweden’s Electrolux.

The company’s distinct approach featured trained salespersons, known as “Eurochamps,” who visited homes to demonstrate products such as vacuum cleaners and water purifiers. This personalized, customer-focused strategy helped Eureka Forbes become a household name across India.

In earlier times, door-to-door salespersons would knock on doors at random in residential areas to promote their products. Today, however, the process has become more structured — companies must first obtain permission from the Resident Welfare Association (RWA) before engaging in door-to-door activities.

Key Features of Door-to-Door Sales

· Personal Contact: Direct human interaction helps build trust and allows immediate feedback

· Instant Feedback: Customers can express interest of concerns on the spot

· Relationship building : Helps create lasting customer relationships and referrals

· Demonstration-Based: Salesperson often demonstrate products such as water purifiers, vacuum cleaners, or security systems.

· Performance-Driven: Earnings are generally linked to the number of sales or conversions achieved.

· No Fixed Location: Sales are conducted at the customer’s doorstep rather than in a store or office.

· Quick Persuasion: The salesperson must engage and convince the customer within a short interaction time.

Industries Commonly Using Door-to-Door Sales

· Home security and surveillance systems

· Insurance and financial services

· FMCG and consumer durables