Market Research

EBS Consultancy Group offers a comprehensive range of market research services specifically tailored to the FMCG (Fast-Moving Consumer Goods) industry in India. With extensive experience in understanding consumer behavior, market trends, and the competitive landscape, EBS empowers FMCG businesses to make data-driven decisions and achieve sustainable growth in a dynamic market.

Key Services Offered

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Consumer Behavior Studies:

• Analyzing consumer preferences, purchasing habits, and brand loyalty in different FMCG categories.
• Identifying key consumer segments and their specific needs and motivations.
• Tracking evolving consumer trends and their impact on the FMCG market.

Market Sizing and Forecasting:

• Estimating the current market size and future growth potential of specific FMCG product categories.
• Analyzing market dynamics, competitive landscape, and macroeconomic factors to develop accurate forecasts.

Competitive Intelligence:

• Monitoring competitor activities, strategies, and market share.
• Analyzing competitor product portfolios, pricing strategies, and marketing campaigns.
• Identifying potential threats and opportunities in the competitive landscape.

New Product Development Research:

• Conducting concept testing and product testing to evaluate consumer acceptance of new FMCG products.
• Identifying unmet consumer needs and opportunities for product innovation.
• Analyzing market potential for new product launches.

Distribution Channel Analysis:

• Evaluating the effectiveness of different distribution channels in reaching target consumers.
• Analyzing the role of traditional trade, modern trade, and e-commerce in the FMCG market.
• Identifying opportunities to optimize distribution strategies and improve market reach.

Brand Health Tracking:

• Measuring brand awareness, brand image, and brand loyalty among target consumers.
• Tracking the effectiveness of marketing campaigns and brand-building initiatives.
• Identifying areas for improvement in brand management and communication.

Rural Market Research:

• Understanding the unique characteristics of the rural FMCG market in India.
• Analyzing rural consumer behavior, purchasing power, and distribution challenges.
• Developing tailored strategies for reaching rural consumers.